Websites for clinics and practitioners

For physiotherapists, dentists, osteopaths, therapists and aesthetic clinics who want patients to book the right appointment with confidence.

FloatWeb Web Development

£4,500
A clear presence, from
£8,500
A site that sells, from
£150
Care plan: Care a month
£750
SEO a month, from

What patients want before they book

Choosing a clinic is personal. People want to know who will treat them, whether that person is qualified and registered, what the treatment involves, what it costs and when they can be seen.

  • Practitioner pages. Each person's photo, qualifications, registration and what they specialise in.
  • A page per treatment. What it is, who it helps, how long it takes and the price. Each one is also a search people make.
  • Online booking. Linked to the practice booking system you already use, so the diary stays in one place.
  • Regulator details. Registration with the HCPC, GDC, GOsC or another body, shown where patients look for it.

Rules we design around

If you are registered with the CQC and have been rated, the rules say you must show that rating on your website. Health claims in your copy fall under the advertising code the ASA enforces, so we keep treatment pages factual and avoid promises of results.

Enquiry forms ask only for what you need to book, never for medical history, and are covered by a clear privacy notice. Clinical detail belongs in your practice system, not in an email from a website form.

This is our summary, not legal advice. Your own regulator's guidance comes first, and you approve the wording.

What it costs

A single-practitioner clinic usually fits "A clear presence", from £4,500. Clinics with several practitioners and treatments that want to grow from search fit "A site that sells", from £8,500. Booking links to your existing system are part of the build.

Prices, in full

A clear presenceFor when people need to find you, trust you and get in touch. Designed from scratch around your story and your services, with an editor for the parts you change, SEO basics, analytics and 30 days of fixes after launch.from £4,500most land between £4,500 and £7,500
A site that sellsFor when the site has to bring in work. Planned around how your customers decide, with a page for each service or audience, blog or news, forms into your CRM, your old content moved across with redirects, and editor training.from £8,500most land between £8,500 and £15,000
Care plan: CareEverything in Essentials, plus an hour of changes each month.£150 a month
SEOfrom £750 a month

Prices from our published list, the same one our quotes and contracts use. What websites cost in the UK, with sources or work out your own price.

Examples to look at

Questions people ask us

Can patients book online?

Yes. We connect the site to the booking system you already use, or set up a simple calendar if you do not have one.

Can we show patient reviews?

Yes, from a genuine source such as your Google reviews, with nothing edited. We do not write or invent reviews.

Is the site accessible?

We design for readable text, good contrast and pages that work with a keyboard and a screen reader. A full audit against WCAG 2.2 AA is available as an extra.

Tell us about your project

Send a few lines about your business and what you need. We reply within one working day.

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