FloatWebGet a quoteWhat a website costs in the UK
Our full price list, what changes the price, how we set it, and what the other options cost, with sources.
The short answer
With us, a small business website designed from scratch costs from £4,500, and most land between £4,500 and £7,500. That covers a site people can find, trust and get in touch through, with an editor for the parts you change.
A site built to bring in work, with a page for each service, a blog and forms into your CRM, starts at £8,500. A Shopify shop starts at £7,500. Web apps, portals and booking systems start at £15,000, priced after a paid discovery sprint.
After launch, hosting and care cost £75 to £295 a month, or nothing if you look after the site yourself. You own the site and its code once the final invoice is paid.
Not sure which fits? Try the cost calculator; it uses the same prices as this page.
Our prices
| Package | From | Most projects | Weeks |
|---|---|---|---|
| A clear presenceFor when people need to find you, trust you and get in touch. Designed from scratch around your story and your services, with an editor for the parts you change, SEO basics, analytics and 30 days of fixes after launch. | £4,500 | £4,500 to £7,500 | 4 to 6 |
| A site that sellsFor when the site has to bring in work. Planned around how your customers decide, with a page for each service or audience, blog or news, forms into your CRM, your old content moved across with redirects, and editor training. | £8,500 | £8,500 to £15,000 | 8 to 12 |
| An online shopA Shopify store with a custom theme, up to 50 products loaded, payments, shipping and training. | £7,500 | £7,500 to £15,000 | 6 to 10 |
| A full platformWeb apps, portals and booking systems. Starts with a paid discovery sprint, taken off the build price if you go ahead, then prototype, build, testing and hosting. | £15,000 | Quoted after a £1,500 discovery sprint | 10 to 16 |
Every build comes with:
- Home page
- Contact page with an enquiry form
- Privacy policy, terms and cookie notice pages
- 404 page
- Works on phones, tablets and desktops
- Basic on-page SEO (titles, descriptions, sitemap, structured data)
- Analytics set up
- SSL certificate
Payment: Under £6,000: half to book, half before launch. Over £6,000: 40% to book, 30% when you sign off the design, 30% before launch.
Care, SEO and ads
After launch you can look after the site yourself or take a care plan. SEO and Google Ads are priced on their own. A price marked “from” is where that work starts; anything else is quoted, or charged at our day rate of £600.
| Care plans | |
|---|---|
| EssentialsHosting, monitoring, daily backups and security updates. | £75 a month |
| CareEverything in Essentials, plus an hour of changes each month. | £150 a month |
| PriorityThree hours of changes a month and same-day replies. | £295 a month |
| Features | |
| Booking or calendar integration | from £800 |
| Card payments with Stripe | £800 |
| A second language | from £1,500 |
| Content and brand | |
| Copywriting for the site | from £1,200 |
| Brand starter (logo, colours, type) | £1,200 |
| Extra round of design changes | £300 |
| Ongoing (monthly) | |
| SEO | from £750 a month |
| Google Ads management | from £500 a month |
| Checks and marketing | |
| One-off SEO audit | £950 |
| Google Ads setup | £650 |
What changes the price
We price by what the site has to do, not by how many pages it has. These are the things that move the figure most.
- What the site has to achieve. A site that people check before they call is a smaller job than one that has to win work from search, with a page for each service and a plan for each page.
- Who writes the words. Copy you supply costs nothing extra. Copy we write is priced on its own, and waiting for copy is the most common reason a launch slips.
- What has to connect. Booking, payments, a CRM or a newsletter each add work. A custom link to another system is quoted after we have seen it.
- Moving an old site. Bringing old pages across with a redirect for each one keeps the search traffic you already have. Skip it and old links break.
- Looking after it. Hosting, backups and updates are a monthly cost whoever builds the site. Ask any studio what that costs before you compare build prices.
What other UK studios charge
In July 2026 Whito checked 50 UK agency websites and 47 showed no price at all, so most of these figures come from cost guides that agencies write about their own industry. Read them as a rough guide, not an audit.
| Typical UK prices | Cheap freelancer or package shop | Mid-market studio | Premium or London agency |
|---|---|---|---|
| Brochure site, 5 to 10 pages, designed for you | £500 to £3,000 | £3,000 to £8,000 | £8,000 to £25,000 |
| Larger custom site with an editor | £3,000 to £6,000 | £8,000 to £15,000 | £15,000 to £50,000+ |
| Online shop (Shopify or WooCommerce) | £1,000 to £5,000 | £5,000 to £15,000 | £15,000 to £35,000+ |
| Web app or first version of a product | £5,000 to £10,000 | £10,000 to £25,000 | £22,000 to £60,000+ |
Entry prices are not like for like: a cheap package is usually a template with a set number of pages, and the words, photos and search work are yours to do. For comparison, Sortlist lists London web design agencies at £5,300 to £9,000 across 93 projects. Our builds start at £4,500, inside the mid-market band, and our care plans start at £75 a month against a UK median entry plan of £50 (Whito), because a custom site needs real upkeep.
When we are the wrong choice
If your budget is well under our starting price, a website builder or a small template studio will serve you better than we can, and we will tell you so on the first call. The same goes if a Google Business Profile and a good page on social media would do the job: you may not need a website yet.
We are a good fit when the site has to bring in work, when you want the people writing the code to answer your emails, and when you want to own what you paid for.
How we set these prices
In October 2026 we read the published price lists of UK studios that put their prices on their websites and the cost guides listed with the ranges, then set ours against what each package includes. Our prices are for the outcome, not a page count, so the home page, contact page, policy pages and the rest of the list above come with every build.
US prices are set separately, at about 1.3 times the pound figure, not converted at the exchange rate. We check the list every quarter and change the date at the top when we do.
Every figure on this page comes from the same price list as our pricing section, our quotes and our contracts.
Get your own figure
Work it out in two minutes with the calculator, or send us a few lines and get a fixed price in writing within a few days of a 30 minute call.