FloatWebGet a quoteRedesigning a website that already works a bit
Your current site gets some visitors and some enquiries. A redesign should keep those, and the way to do that is boring, careful work on every old address.
Where redesigns go wrong
The usual way a new site loses traffic is simple: the old page addresses stop working. Google and anyone who bookmarked or linked to them hit an error page, and the rankings those pages had built up go with them.
The second is cutting content that was quietly bringing people in. A page that looks dull to you might be the one that ranks for the search your best customers make.
How we handle it
- List every address. We crawl the current site and pull its pages from Google Search Console, so nothing is missed.
- Keep what earns its place. Pages with traffic or links keep their content and, where it makes sense, their address.
- Redirect each old page to its closest new one. Not everything to the home page, which Google treats much like a missing page.
- Build on a private preview. You review the new site at a test address that search engines are told to ignore.
- Launch and watch. We submit the new sitemap and check Search Console for broken links and dropped pages in the weeks after launch.
What it costs
A redesign is priced like a new build, because the design and code are new. "A site that sells" from $11,000 includes moving your old content across with a redirect map. On "A clear presence", from $6,000, the move is added when you need it.
If you are moving off WordPress, Wix or Squarespace, read WordPress or Next.js first: staying where you are is sometimes the right answer.
Prices, in full
| A clear presenceFor when people need to find you, trust you and get in touch. Designed from scratch around your story and your services, with an editor for the parts you change, SEO basics, analytics and 30 days of fixes after launch. | from $6,000most land between $6,000 and $10,000 |
|---|---|
| A site that sellsFor when the site has to bring in work. Planned around how your customers decide, with a page for each service or audience, blog or news, forms into your CRM, your old content moved across with redirects, and editor training. | from $11,000most land between $11,000 and $19,500 |
| One-off SEO audit | $1,250 |
Prices from our published list, the same one our quotes and contracts use. What a small business website costs or work out your own price.
Examples to look at
These are design showcases for invented businesses, or our own product, not client sites. They show the kind of thing we build.
Questions people ask us
Will my rankings drop after a redesign?
Some movement for a few weeks is normal while Google recrawls the site. With every old address redirected and the content that ranks kept, most sites settle back where they were or better. Without redirects, losses are common and slow to recover.
Can I keep my domain and email?
Yes. The domain stays yours and we only change the records that point the website at the new host. Email keeps running where it is.
Do you need access to my current site?
Access to Google Search Console and your domain settings helps most. We can crawl the public site without any logins.
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Tell us about your project
Send a few lines about your business and what you need. We reply within one business day.